On the day of the Canadian Horticultural Council’s 100th Annual General Meeting, the organization is pleased to announce that it has changed its name to the Fruit and Vegetable Growers of Canada (FVGC).
The new name and new logo were unveiled with a presentation video:
“As we celebrate our centenary and look forward to the next 100 years, we thought this was the perfect opportunity to update our name and logo to better identify who we represent and for whom we speak,” said Jan VanderHout, president of FVGC and a third-generation cucumber grower near Hamilton, Ontario.
The FVGC is an Ottawa-based, non-profit, voluntary national association representing fruit and vegetable growers across Canada involved in the production of over 120 different types of crops on over 14,237 farms, with farm cash receipts more than $5 billion a year.
Since 1922, the organization has championed important issues that impact the Canadian fruit and vegetable sector, while promoting healthy, safe and sustainable foods, and ensuring the continued success and growth of our industry.
“We see this as an opportunity to re-introduce ourselves to our members, as well as key stakeholders and decision makers in Ottawa,” added FVGC Executive Director Rebecca Lee. “While we’ve made some exciting changes, one thing that won’t change is our relentless commitment to driving growth and innovation in the produce industry.”
The name change is part of a year-long commemoration of FVGC’s centenary that will culminate in a major celebration at the 2023 AGM in Vancouver, BC.
For more information:
Fruit and Vegetable Growers of Canada
Such. : +1 (403) 589-3529