The Royal Horticultural Society (RHS), alongside partner Wunderman Thompson, has launched a new branding strategy that aims to help all gardeners ‘talk the plant’.
“We Speak Plant” is a light-hearted animated film, created by Blinkink, in which disgruntled plants air their grievances about the problems they face at the hands of gardeners – from being overwatered to being stuck in the shade .
With over 600,000 members, the RHS aims to be the go-to source for gardening advice and inspiration for the UK’s estimated 30 million gardeners, whatever their expertise or experience.
“RHS wants to inspire, support and help more people enjoy gardening. We needed something that would take us out of our comfort zone to get HRH and all of our great work noticed,” said Keith Weed, HRH President.
“This campaign is outside the codes of the sector and shows that the mass of HRH expertise and advice is accessible and accessible to everyone.
The ad features a new visual identity for the charity created by fellow WPP agency and partner Design Bridge.
“‘We Speak Plant’ enables RHS to speak to all of their audiences, across all of their touchpoints, with one voice,” added Tom Drew, Executive Creative Director at Wunderman Thompson UK.
“It’s a beautifully integrated idea that inspires and educates in equal measure. My kitchen basil plant can still survive!
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