Red Earth Commerce acquires top-selling e-commerce brand, The Gardener’s Friend from Valspring Group, Ltd.


The gardener’s friend

Red Earth Commerce, an Oklahoma-based electronic commerce (e-commerce) company, today announced that it has acquired the assets of The Gardener‘s Friend ( – a best- seller from Amazon ( and Shopify (The Gardeners Friends ( Brand and Storefront – from The Valspring Group, Ltd. of Berwick, Nova Scotia, Canada.

The Gardener’s Friend ratcheting pruners – popular with gardening enthusiasts across North America and Europe – are ideal for customers with mobility issues including arthritis and carpal tunnel syndrome. The product is one of the best sellers in its category on Amazon and sells thousands of units per year in the United States, United Kingdom and throughout the European Union.

Red Earth Commerce has negotiated the purchase of The Gardner’s Friend assets from The Valspring Group, Ltd. of Berwick, Nova Scotia, Canada. The terms of the contract are not disclosed. Valspring, led by landscaping and gardening industry veteran Paul Grimm, has built the brand in six global markets through a combination of skillful supply chain management, excellent customer service and sophisticated on-site marketing on Amazon.

“We were so impressed with what Paul did with The Gardener’s Friend and felt Red Earth Commerce was a natural partner to drive the brand forward,” said Eric Warren, CEO of Red Earth Commerce. “Building on the brand’s strong foundation, presence in multiple global markets and wide product range, we are confident that we can drive it forward to even greater success.”

The global e-commerce market size was valued at US$9.09 trillion as recently as 2019 and is expected to grow at a compound annual growth rate (CAGR) of 14.7% from 2020 to 2027, according to Grand View. Research. Even before the global pandemic, the home gardening segment was hugely popular online. Many have sought out home-based craft activities such as gardening during the recent lockdowns, and many plan to continue or even increase their horticultural hobbies.

“As I got to know Eric during the due diligence phase of the transaction, I became more and more convinced that he was the right person to partner with to move this business forward,” commented Grimm. “His combination of marketing and operational expertise, and his newfound passion for The Gardener’s Friend brand and products seem like the perfect combination to capitalize on the substantial growth opportunities. We couldn’t be happier.

Red Earth Commerce is an Oklahoma-based e-commerce company focused on acquiring and growing top-selling brands to optimize revenue and cash flow. The company’s founders, Eric and Elizabeth Warren, draw on decades of marketing, financial, legal and operational expertise in various market segments including internet technology, entertainment and e-commerce. The Gardener’s Friend brand includes the best-selling ratcheting pruners – which boast over 3,000 reviews, with an average rating of 4.8 stars on Amazon – as well as pruners, shears, loppers and other products used by gardening enthusiasts.

Company address:

Red Earth Trade

100 S. Cincinnati Ave.

Fifth floor

Tulsa, Oklahoma 74103

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